Nail the strategy that makes your brand the obvious choice, then arm sales with what they need to win.
Before founding Cunniff Consulting in 2012 Tom was a client-side marketer and Chairman of the Association of National Advertisers digital committee. Earlier in his career, he founded/sold a successful early digital agency, was a writer and creative director for top advertising agencies including J Walter Thompson, and freelanced for the J. Peterman catalog for 10 years in its Seinfeld-era heyday.
"Tom has been my Swiss Army Knife for marketing. From brand positioning to white paper development to byline creation, Tom does it all, and does it all extremely well."
— Eric Porres, Serial CMO
Strategy and execution are tightly linked: the people who write the strategy also write the foundational web copy, sales decks, etc. None of the original strength of the strategy gets lost in translation.
Our business is small by design; we take on a limited number of clients at one time.
We grow organically, by word of mouth. One savvy CMO to another, one successful assignment to the next. Use us as a supplement to a big or small agency – we’ve worked with the best, and do it seamlessly. Or for one-off work – many of our most valuable relationships have started out small. We’re based in New York, but our clients are global: Silicon Valley, Singapore, and even exotic locales like Indianapolis.
"You could not secure a more skilled, experienced, professional and impactful (plus all around good guy) freelancer than Tom Cunniff."
— Lynn Tornabene, CMO, AffinityX
How can we help?
What’s standing in the way of your brand’s growth?