Business
Five Imperatives for Brands as Digital and TV Collide
Every once in awhile, it's interesting to look back at something I wrote years ago to see what I got right and what I got wrong. Here's an updated version of a blog post that I wrote almost six years ago, in December 2012. My hindsight commentary,…
The Danger of "Best Practices", and the Genius of Peculiarity
In marketing and business, what's the absolute fastest, surest, most painful way to get your ass kicked? Fighting the top brand in your category by trying to be just like them. Here's how that "works". (Spoiler alert: it doesn't, but stick with me a…