Technology
Five Keys to a Strong IIoT Brand Story
Companies in the Industrial Internet of Things (IIoT) find themselves at the nexus of powerful, future-defining trends. McKinsey identifies nine settings where value may accrue, with a potential economic impact of $4-11 trillion a year in 2025:…
Monoculture Of The Mind: How Social Media Makes Us Dumber
I originally wrote this as a blog post six years ago. The signs of us getting dumber were worrying then; they are far more worrying today. This is not a political post -- I keep politics separate from business -- but the political divide in America…
Five Imperatives for Brands as Digital and TV Collide
Every once in awhile, it's interesting to look back at something I wrote years ago to see what I got right and what I got wrong. Here's an updated version of a blog post that I wrote almost six years ago, in December 2012. My hindsight commentary,…