Strategy
Peter Drucker said, “There is nothing so useless as doing efficiently that which should not be done at all.” Strategy is fundamentally about making better choices; but this is always in context of the company’s culture. What choices are available, and which can the company best embrace and execute?
- Strategy, tagline, sales PPT, case studies, whitepaper, website copy, product one-sheets and more for a global leader in Advanced TV
- Strategy, tagline, whitepapers, bylines, lead generation and more for a leading white label marketing services company
- Marketing strategy for a leading functional immunology company
- Brand strategy, tagline, whitepapers, explainer videos and more for a leading ad tech company
- Brand strategy, brand name exploration and more for a growing Industrial Internet of Things (IIOT) infrastructure company
- Brand repositioning, lead generation, website copy and more for a leading marketing neuroscience consultancy
- Sales presentation (PowerPoint) for a major U.S. financial services company
- Sales presentation (PowerPoint) for a major U.S. life insurance company
- Name and tagline exploration for a major Industrial Internet of Things (IIOT) company
- Name and tagline exploration for a leading white label marketing services company
Writing
Writers who don’t understand strategy and who have never done it for a living often fail at business writing. Good B2B writing has punch and clarity, and can move markets. There’s no gap between strategy and execution: they are perfectly aligned.
- Copy for a brand innovation project for a top global beverage company
- Web copy and gated content for a leading Marketing Neuroscience consultancy
- Annual Report and website copy for a pioneering biotech company
- Byline ghostwriting for a top cold chain logistics company
- Byline ghostwriting for CEO of a fast-growing Enterprise Mobility Management software company
- Byline ghostwriting for several start-ups in the Cannabis business
- Whitepaper for a top data onboarding company
- Voice (smart speakers) whitepaper for a top media company
- Point-of-purchase display whitepaper for a top global beverage company
"Tom has a great strategic brain, a rare ability to distill complex ideas into clear language, and can race up any technology learning curve crazy fast."
— Brandon Kaplan, CEO, Skilled Creative
CONTACT
How can we help?
What’s standing in the way of your brand’s growth?