Five Keys to a Strong IIoT Brand Story
Companies in the Industrial Internet of Things (IIoT) find themselves at the nexus of powerful, future-defining trends. McKinsey identifies nine settings where value may accrue, with a potential economic impact of $4-11 trillion a year in 2025:…
Monoculture Of The Mind: How Social Media Makes Us Dumber
I originally wrote this as a blog post six years ago. The signs of us getting dumber were worrying then; they are far more worrying today. This is not a political post -- I keep politics separate from business -- but the political divide in America…
Five Imperatives for Brands as Digital and TV Collide
Every once in awhile, it's interesting to look back at something I wrote years ago to see what I got right and what I got wrong. Here's an updated version of a blog post that I wrote almost six years ago, in December 2012. My hindsight commentary,…
The Danger of "Best Practices", and the Genius of Peculiarity
In marketing and business, what's the absolute fastest, surest, most painful way to get your ass kicked? Fighting the top brand in your category by trying to be just like them. Here's how that "works". (Spoiler alert: it doesn't, but stick with me a…